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Participation in national and international wholesale jewelry
trade show can be a useful sales promotion tool for various silver
jewelry manufacturers and exporters looking to intract with direct
wholesale jewelry importers, jewelry wholesalers and other fashion
jewelry buyers. This requires comprehensive and detailed examination
with regards to:
- Selection of a suitable trade fair and preparations
for participation
- Participation
- Follow-up.
Trade fairs, like promotional campaigns, need thorough preparation:
Before the trade fair:
- Up-date your customer files
- Clarify what kind of buyers you are looking for (long-term
relationship or 'one-shot')
- Prepare all documentation (business cards, company
brochures, product range, etc.)
- Make a preparatory mailing, informing your present
and potential customers of your stand number and inviting them
to visit you in the stand and/or propose visiting them (i.e.
the existing clients).
During the trade fair:
- Register all contacts
- Once a buyer stops at your booth, try to find out what
kind of buyer he/she is
- Find out his/her profile and make notes
- What is the sort of target group he/she serves, with
how many sales force (e.g. 3-4 sales force to cover around 150
accounts, each in an area of about 200 km)
- Find out who their main competitor is (they often won't
tell you)
- Find out from which suppliers they currently source
and in which countries.
After the trade fair:
- Enter all your contacts in a data base
- Write to the contacts to thank them for their visit
and send the information you promised
- Consider a second mailing several months after the
first one, to remind your contact that you would be happy to
answer any inquiry he may have.
Important International Trade Show :
Hong
Kong Jewelry Show
Las
Vegas Jewelry Show
JCK
Jewelry Show
JCK
Jewelry Show New Delhi , India
Bangkok
Jewelry Show
Atlanta
Jewelry Show
Tucson
Jewelry Show
Basel
Jewelry Show
Chicago
Jewelry Show
nto wholesale
sterling silver jewelry India an
56 new york jewelry show
45 houston gem and jewelry show
35 gift jewelry new orleans show
34 norton jewelry show
33 dallas jewelry show
33 jewelry show in new orleans
32 jewelry show houston
32 toronto jewelry show
29 jewelry show in italy
27 san mateo jewelry show
26 antique city jewelry new show york
26 jewelry show at san antonio
26 india international jewelry show
25 california jewelry show
INTERNATIONAL
Messe Basel - Baselshow (European Watch, Clock and Jewelry Fair)
Address: MCH Basel Exhibitions Ltd, P.O. Box 4021, CH 4005 Basel,
Switzerland
Telephone: +41 (0) 58 2002020
Fax: +41 (0) 58 2062190
E-mail: mailto:info@baselworld.com
Internet: http://www.baselworld.com
FRANCE
Éclat du Mode (fashion jewelry) and M'B - Montres et Bijoux
(precious and costume jewelry)
E-mail: mailto:info@bijorhca.com
Internet: http://www.bijorhca.com
GERMANY
Inhorgenta (annual fair for watches, clocks, jewelry, precious
stones, pearls & technology)
E-mail: mailto:info@inhorgenta.de
Internet: http://www.inhorgenta.com
ITALY
Chibi & Cart (annual)
Address: Fiera Internazionale Milano, Largo Domodossola 1, 20145
Milan, Italy
E-mail: mailto:chibicart@fmi.it
Internet: http://www.fmi.it
Macef Primavera/ Autumno Milano (International Trade Fair for
Jewelry, Watches, Gifts)
E-mail: mailto:macef@fmi.it
Internet: http://www.fmi.it/macef
Vicenza Oro (Watches Trade Fair Venice)
E-mail: mailto:info@vicenzafiera.it
Internet: http://www.vicenzafiera.it or http://www.vincenzaoro.org
THE NETHERLANDS
Trade Mart (biennial)
Address: Koninklijke Jaarbeurs, Jaarbeursplein 6, 3521 AL Utrecht,
The Netherlands
Telephone: + 31 (0) 30 2952900
Fax: + 31 (0) 30 2952815
E-mail: mailto:info@trademart.nl
Internet: http://www.trademart.nl
SPAIN
Bisutex / Iberjoya (annual)
E-mail: mailto:iberjoya@ifema.es
Internet: http://www.ifema.es
UNITED KINGDOM
International Spring Fair Birmingham (annual)
E-mail: mailto:info@emap.com
Internet: http://www.springfair.com
International Jewelry, London (annual in September)
E-mail: mailto:anna.wales@reedexpo.co.uk or pam.sweet@reedexpo.co.uk
Internet: http://www.jewelrylondon.com
37th BANGKOK GEMS & JEWELLERY
FAIR
VENUE:
IMPACT Exhibition & convention
center, Thailand
AREA:
Gross 60,000 square meters (Hall 1- 8)
FREQUENCY:
Biannual
SHOW HOURS:
March 1-3, 2006 - 10.00 am - 6.00 pm (Trade buyers only)
March 4, 2006 - 10.00 am - 6.00 pm (Trade and Public)
March 5, 2006 - 10.00 am - 5.00 pm (Trade and Public)
ORGANISERS DETAILS:
Thai Gem and Jewelry Traders Association
Exhibitors Profile:
Gold and Silver Jewellery, Precious and Semi Precious Gemstone,
Loose Stones (Diamonds & Pearls) Equipment & Tool and
Accessories International Pavilion and Exhibitors, Publications,
Institutions, Associations and Services
Major Exhibitors:
Thailand , Japan , Hong Kong , India , China , Germany & USA
Major Buyers:
India , USA , Japan , Hong Kong and Australia
Statistics: Edition Buyers
36 th
32,757
35 th
30, 203
34 th
26, 792
Shell Scheme:
9 sqm fully furnished booth in INR 1,50,000
Shell scheme includes:
Fascia Name, Carpet, Wall partition, 1 Glass counter
showcase, 1 Glass Tall showcase, 1 meeting table,
2 chairs, 4 spot lights, 1 paper basket and Daily cleaning.
Additional Facilities:
Exclusive Design of India Pavilion
Advertise on the Council's website
Advertisement in the Exhibitor's Catalogue
Exclusive Indian Exhibitors Directory
Advertisement in Daily Newsletter of the Show
Video clippings during the show
Permission for exports from Ministry of Commerce , India
Tel: (662) 630 1390
Fax: (662) 630 1398 to 99
Email: bangkok_gems@thaigemjewelry.or.th
Website:www.thaigemjewelry.or.th/gemsfair
The JCK Show - Las Vegas 2006
FREQUENCY:
Annually
DATES:
Saturday, June 3 - Wednesday, June 7, 2006
VENUE:
Sands Expo and Convention Center and The Venetian Hotel
Las Vegas , Nevada , USA
EXHIBIT FLOOR HOURS:
Saturday to Tuesday: 10am - 6pm
Wednesday : 10am - 4pm
TOTAL NO. OF BOOTHS:
101
ORGANISERS:
The JCK Shows
383 Main Avenue , Norwalk , CT 06851
Tel: 1-800-257-3626 or 1-203-840-5684
Fax: 1-203-840-5830
Email: inquiry@jck.reedexpo.com
Web: www.jckgroup.com
Name of the Exhibition
Date/Month
Jt. Participation City Country
IJT , JAPAN 2006
25-28 Jan 2006
J.P/ Prtl
Tokyo
JAPAN
VicenzaOro1 2006
15–22 Jan 2006
J.P/ Prtl
Vicenza
Italy
Hungoro Budapest 2006 9-12 Mar 2006 J.P/ Prtl Budapest Hungary
Istanbul 2006
22-26 Mar 2006
J.P/Prtl
Istanbul
Turkey
Basel 2006
30 Mar– 6 Apr 2006
J.P/ Prtl
Basel
Switzerland
VicenzaOro 2 2006
20 -24 May 2006
J.P/ Prtl
Vicenza
Italy
JA Show, New York 2006
30 Jul- 2 Aug 2006
J.P/ Prtl
New York
USA
Jewellery World Expo 2006
Aug 2006
J.P / Prtl
National Trade Centre
Canada
Orogemma 2006
9-13 Sept 2006
J.P/ Prtl
Vicenza
Italy
Int'l Jewellery London 2006
Sept 2006
J.P/Prtl
London
U.K
Istanbul 2006
Oct 2006
J.P/Prtl
Istanbul
Turkey
Jewellery Arabia 2006
7 – 11 Nov 2006
J.P/ Prtl
Manama
Bahrain
ADIJEX 2006
15 - 19 Nov
J.P/ Prtl
Abu Dhabi
UAE
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