Wholesale Jewelry Fair Participation

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 Participation in Wholesale Jewelry Trade Fairs



Wholesale Jewelry Importers, Wholesale Silver Jewelry agents, gem stone jewelry retailers and other wholesale jewelry buyers travel extensively to Wholesale international trade fairs to view new products, to decide upon suitable ranges for their market and to keep up with the latest changes in clothing design, fashions, materials and colours.
There are well-established wholesale jewelry fairs where buyers from the countries in question can be found. However, jewelry trade fairs are very much international events, you are quite likely to find wholesale jewelry buyers from major countries who travel to these Wholesale jewelry trade fairs held in the developing world ( to source jewelry directly from silver jewelry manufacturers, jewelry exporters, jewelry wholesalers who supply in jewelry wholesale) . India ( famous for its Wholesale gemstone silver jewelry which is handcrafted) and the Far East are well established on the international map of jewelry trade fairs.
Participation in national and international Wholesale jewelry trade fairs can be a useful sales promotion tool. This requires comprehensive and detailed examination with regards to:

  • selection of a suitable trade fair and preparations for participation
  • participation
  • follow-up.


Wholesale Jewelry Trade fairs, like promotional campaigns, need thorough preparation:

Before the trade fair:

  • up-date your customer files(how is your target customers like :: wholesale jewelry importers, wholesale online jewelry sellers, wholesale buyers who futher sell to wholesale jewelry retailers, wholesale distributors of sterling silver jewelry , in which all countries buyers are you tageting i.e. wholesale jewelry importers in USA, or based shops etc
  • clarify what kind of buyers you are looking for (long-term relationship or 'one-shot')
  • prepare all documentation Your jewelry online website showing complete details of wholesale jewelry jewelry online sellers and resellers etc.
  • make a preparatory mailing, informing your present and potential customers of your stand number and inviting them to visit you in the stand and/or propose visiting them


During the trade fair:

  • register all contacts ( those who visit your jewelry stalls, who may be a small jewelry retailers, wholesale silver jewelry supplying online, selling on ebay wholesale silver jewelry handcrafted, wholesale jewelry designers, silver jewelry wholesalers etc.
  • once a wholesale jewelry buyers stops at your jewelry booth, try to find out what kind of wholesale gem stone jewelry is looking for i.e. is it designer silver jewelry in wholesale or cheap jewelry or handcrafted geniune gemstones jewelry etc.
  • find out wholesale jewelry buyers profile and keep complete detail of jewelry intrest.
  • what is the sort of target group he/she serves, with how many sales force
  • find out from which wholesale jewelry suppliers they currently buy from and what wholesale quantity and at what quality of wholesale jewelry etc



After the trade fair:

 




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