India International Jewellery Show

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INDIA'S ANNUAL INTERNATIONAL JEWELLERY SHOW (IIJS)

India's annual International Jewellery Show (IIJS) has gone down in history as the best so far in the series. The lingering economic slowdown and H1N1 viral epidemic (swine flu) could not deter people, domestic and international, from participating and visiting the show.

Exhibitors-be it a manufacturer, wholesaler, designer or retailer-showcased their best and latest innovations at the event. Business was high as many of the trade visitors placed orders with the exhibitors for loose gemstones, latest designs in jewellery or various tools and machinery. The vibrant ambiance on all the five days at IIJS has definitely positioned the event as one of the most successful shows globally in 2009.

The India International Jewellery Show entered its 26' year in 2009. Rightly raked as the second largest jewellery show in Asia and the fifth largest in the world, the B2B trade fair promised a massive networking, trading and business platform. Commencing from 6' August, 2009, the eagerly awaited annual event in Indian subcontinent was inaugurated by Chief Minister of Maharashtra Ashok Shankarrao Chavan. Also present on the dais were Gems and Jewellery Export Promotion Council(GJEPC)-Chairman Vasant Mehta, Vice-chairman Rajiv Jain and Sanjay Kothari.

In his welcome address, Vasant Mehta noted that despite the difficult times, the gems and jewellery industry has managed to show some growth. He also applauded the cooperation that the industry in India has rendered in the past one year. He expected tough times to end soon. The inauguration function acted as a platform for addressing serious concerns like the Octroi duties levied in Mumbai resulting in some manufacturers and dealers shifting base to neighbouring Gujarat and the need for a Convention Centre in Mumbai. The Chief Minister immediately took notice of these issues. He agreed to the need of the world class multi-storey convention centre and assured to take up the project definitely. "I would like to congratulate GJEPC in its endeavour in creating tremendous employment opportunities for the people in Maharashtra. India International Jewellery Show offers the perfect platform for the entire precious industry and the international business partners and we promise considering an international level exhibition and convention centre as per Council's recommendation."

Visitors & Exhibitors at IIJS This year an average of 18,500 domestic and 1030 overseas visitors pre-registered at the Show. 704 exhibitors and 1553 stalls displayed jewellery, loose gemstones, machinery and allied sections. The overall response at the Show has been good. Sudhir Kasliwal of Gem Palace, Jaipur says, "The Show was good. I could see a lot of vibrancy among the exhibitors and buyers. Even the quality and quantity merchandise was better as compared to the previous year."

Bigger Innovative Jewellery Rush : This year gemstone studded lightweight jewellery in gold dominated the scene. Innovative, intricate and skilfully crafted jewellery included rings, pendants, bangles, necklaces. For most of the exhibitors, the strategy was to highlight designs that were affordable and wearable. Some companies displayed collections that pivoted around specific festivals. For instance, for the approaching Rakshabandhan, Dharmanandan Diamonds brought out a special Rakhi collection. The collection, well received in some of the major cities in India, included a small gift for the sister apart from the jewellery, sweet box and a gift card.

Useful Seminars : The spectrum of seminars held in the IIJS 2009 was a confluence of bright ideas and opinions of the precious fraternity. The theme, 'Preparing for the Upturn' focused on expectations in the gems and jewellery market and marketing strategies to take one's business forward. In addition the 19 seminars provided insights to the audience in retail jewellery market and the latest technical developments in jewellery manufacturing processes. Some of the seminars included lessons from China's gold jewellery growth, Opportunities and threats of modern wholesaler and successful retailing in rural India. According to Vinod Hayagriv, Chairman, GJF, "The seminars were very educative and interesting as there was interaction between the speakers and the audience. The seminars were well attended with around 50 - 150 people turning up at each seminar."

International Pavilion : The International Pavilion at IIJS2009 included exhibitors from Dubai, Israel, Turkey, Thailand, Belgium, Italy and others. Besides jewellery, countries like Switzerland, Germany and Italy displayed their latest technological advancements of tools and machinery for the G&J industry. According to Mirella Francia of RCM Gioielli, dealers in high-end diamond jewellery, "Interest is huge and business is fairly good. We are satisfied with IIJS 2009. Lots of people are making enquiries about our high level diamond jewellery." Even for newcomers Firestone under the Antwerp World Diamond Centre section, IIJS proved to be highly satisfactory.